Why Bank With Trust Bank?

In the year 1997 when Trust bank came into being there were just 5 banks in The Gambia. Most of these banks were located in the greater Banjul Area and the total number of bank branches did not exceed 20. Bank head office branches closed for the day at 1300, their branches closed at 1230 and reopened from 1600 to 1830. Computerization was already a reality but neither widespread nor versatile.
The market was far from saturated and the banking industry had all the hallmarks of a sellers’ market. Customers had limited choice and had to accept most of what was dished out from the banks irrespective of its suitability or the lack of it. There was limited scope for telecommunication and interaction between the bank and its customer was more transactional than customer-centric. The product range of banks was very limited because banks were more preoccupied with efficiency from their own perspective than providing specifically targeted products to satisfy customer needs.
Financial sophistication was not very high and customers made very few burdensome demands from their banks.
These were the realities of the banking industry on the day that Trust bank was born when we made a solemn, sincere and very challenging pledge to become a highly successful Gambian bank offering world class products and services brought to the doorstep of our customers.
Since then we have worked diligently and persistently to make this promise a reality. We know that a lot of work still needs to be done but today we are proud to say that our bank has played an incomparable and unparalleled role in changing the financial services landscape of The Gambia. In so doing we have given our owners excellent returns, become the highest employer in the industry and contributed immensely to the socio-economic development of this country while always staying true to the values that we have held since inception which have so endeared us to the market. Today we are open for business from 0800 to 1600 (Monday to Friday) and 0900 to 1300 on Saturdays.
Today we operate from fifteen branches spread all around the country with a presence in almost all the regions.
Today we have a robust online banking platform that allows access to our services through the internet.
Today we have 10 ATM machines in 9 of our branches and a 10th one strategically located at the Kairaba Shopping Centre on the Kairaba Avenue.
Today we have a Point of Sale payment system that allows our customers to effect payments by swiping their Quick Cash card through terminals installed at selected partner merchants around the Greater Banjul Area.
Today we have the Trust Bank SMS Banking service, the most comprehensive and resourceful of its kind in our sub-region.
Today we have the Trust Alerts that send an automatic SMS or email to a customer whenever there is any transaction on their accounts. The feedbacks we have received from the market suggest that this one is fast becoming a crowd favorite. It gives the customer the assurance that he will be the first one to know whenever there is any movement in or out of their account. Information is power and with the Trust Alerts we have really raised the bar in our quest to empower our customer with real time information.
Today we have the Trust receipts which, not only provides information but does so in a way that tells our customers that their money has reached its intended destination without a shred of ambiguity. Fraud and wrong entries have always been an undesirable part of banking reality and it is incumbent on all well-run banks to continuously reassure its clientele as to our unwavering commitment to our fiduciary responsibility. With two diverse bodies like the Central of The Gambia and The Ghana Stock Exchange regulating our activities, our customers continue to be reassured of our standing. In the same vein we look at our conventional receipts and the Trust receipt as an additional source of comfort.
Our bank continues to provide core banking products with more and more commitment and conviction just like the automobile industry continues to provide vehicles that take you from A to B. Also, just like the mobile phone industry makes it possible for us to make and receive calls.
With both of these industries additional features have provided safety, comfort and convenience although not necessarily part of their core product. In the same vein our bank remains passionate about its core activities and there is no doubt that the cumulative effects of the augmentations witnessed since our inception has made us unrecognizable from the Trust Bank of 1997. We believe strongly that this passion will propel us to a level that, the Trust Bank of 2020 will be positively unrecognizable from that of 2010.

Mission Statement

Our mission is to be the leading bank in The Gambia by operating a profitable banking institute, which meets the needs of all local, international, corporate and individual clients and returns excellent results to our shareholders.

To achieve this, we shall continue to set new standards by delivering quality services and innovative products with an inspired team dedicated to serving our Customers, Environment and Community at large in the most caring manner.

Source: Trust Bank Ltd